Author: Nia
Hobbies: Model Rocketry, Jigsaw Puzzles, GunSmithing. Skateboarding, Terrariums and Collecting Terry Bears.
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Katie's YouTube page : How ad tech is adapting to the pivot to privacy
Programmatic advertising is undergoing a change, driven in large part by external threats — from regulators, platforms and browsers — to the slicing and dicing of user data.
At ExchangeWire’s ATS event in London, ad tech execs gathered to mull future business models, the demise of the third-party cookie and the privacy-focused direction taken by the browsers. https://www.nhs.uk talking points:
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